November 21st, 2011
There are a few things you should think about before creating and distributing a company brochure out to your customers. You have to understand that in order for a brochure to be effective the content should be enticing and the design should grab a readers attention. This does not mean however that you need bright colours and busy designs, when keeping it plain and simple can easily get your point across.
Target Market
First things first, who are you planning on targeting? Even if your brochure has a clean crisp design with interesting content, if put into the wrong hands the effectiveness has sharply declined. However, when you determine who it is you are trying to focus on, it’s then easier to gather your content and customize it to their specific needs.
Your Pitch
It is also equally important (depending on the circumstance of course) that the usefulness of a brochure is good for both new and existing customers. You have to make yourself known in your industry and set yourself apart from your competition. Let your customers know what makes you unique and how you can benefit them by providing solutions to their problems.
Functionality
Make sure that when organizing your content, it is legible and easy for someone to follow. There is no right and wrong to this but there are some general rules one should keep in mind, such as the use of headings, boxes, and highlights. This allows any reader to pin point content they desire instead of having to filter through information that doesn’t apply.
Keep your brochure short and sweet, to the point, easy to understand, and reflective of your brand.
Posted in Custom Designs, Graphic Design, Office Supplies, Print Broker, Printing, Stationery, brochures, carbon neutral, carbon neutral printing, green printing, online-printing | No Comments »
August 9th, 2011
Tired of going through so many people and so many steps just to get something printed? Printeca.com is the answer to your problems! With a simple mouse click and push of the button your job is underway. Why is this process so fast you ask? Well Printeca.com uses the most recent Artxpress technology that enables you, the consumer, to use our designs and make them your own.
Have your own design? Thats totally fine too! You can upload your creations and let us do the dirty work for you. Take as much time as you need and let your imagination soar before you commit to print.
You’ll be happy to know that along with our paperless ordering process, the stock we print on is 100% Carbon neutral. We like to keep the environment in mind while we operate, and we know this is important to you too.
Whether it be business cards, invitations, postcards, quick cards, free cards, etc. Printeca.com is the place for you! Feel free to try out our special offer for 30 quality cards absolutely FREE.
Tags: Artxpress, Business Cards, carbon neutral, Custom design, Free, full-color-printing, Graphic Design, green printer, online-printing, printeca.com, Special Offer
Posted in Business Cards, Custom Designs, Graphic Design, Office Supplies, Stationery, brochures, carbon neutral printing, green printing, online-printing | No Comments »
April 9th, 2011
A business card is like the front cover of your own personal book. It helps your customers and your prospects learn about you and your business at a glance so…It’s very important that you and your business make a positive first impression in the minds of your clients. Consider the following when making your design and purchase choices:
- Quality – perhaps this should be the top most concern in your mind when choosing a company to print your cards. After all, getting cheap looking business cards to pass out to your potential clients and business associates might cast doubt on the quality of you goods or services, our advice is choose only a company that offers the best quality paper and reproduction at a reasonable price.
- Cautious Approach – try to design a card that communicate 1 or 2 key aspects of your business offering in a glance. Too often business card designs are cluttered or trendy and end up looking unprofessional.
- Price Factor – although important this should not be the main reason in your decision on whether or not you should choose a print supplier, after all you need to be confident of the impression your card will make on your customers and the few pennies per card diference you might save may cost you a lot, be certain when you make this decision. Watch out for companies that offer cheap card prices and then charge high shipping costs…usually a tell tale sign you won’t be please with their product.
Tags: Business Cards, carbon neutral printer, full-color-printing, online-printing, Printing, quality printing, zero carbon printer
Posted in Business Cards, Printing, Stationery, brochures, carbon neutral printing, green printing, online-printing | 103 Comments »
December 12th, 2010
Why are our cards and printed products so environmentally friendly?
Well at Printeca.com all of our cards are printed on FSC certified papers harvested from certified sustainable forests.
We have also examined every aspect of how our printed products are manufactured and engineer all of our processess to be the most socially and environmentally responsible as possible. Every aspects of our cards are as ‘green’ as we can make them, including printing with a high quality digital waterless press so no effluent goes down the drain, using FSC certified paper means no new trees are harvested, using paper manufactured in North America gives us the smallest carbon footprint possible and our exclusive carbon neutral guarantee ensures that the carbon created in every order we ship has been offset by a carbon credit elsewhere.
Tags: Business Cards, carbon neutral, carbon neutral printer, eco friendly, green printer, online-printing, quality printing, zero carbon printer
Posted in Business Cards, Printing, brochures, carbon neutral, carbon neutral printing, green printing, online-printing | 48 Comments »
August 7th, 2010
Your business card isn’t completely responsible for this process but if it’s not well thought out you could be creating unnecessary problems for yourself. When designing your card be clear about what you do, for whom and why. This will help your card target the people you want to do business with and it should produced at the best quality possible.
A strong, focused message on your business card will prevent you from wasting time and help you find interested and qualified prospects. People who don’t fit your target audience will know not to waste your time or theirs, and if they like your message they might pass your card on to someone who is qualified.
Another key goal when developing your message is to stand out and be recognized. When people know your face and what you can do, introductions and positive comments flow more readily. Usually people in general, aren’t very good at putting names to faces until they’ve met someone a few times. If you want everyone to know your name and face consider putting a photo of yourself on your card perhaps even using up a side and including a link to an offer or a quote.
Ultimately your business card objective should be to – be READ – be KEPT – be PASSED ON – QUALIFY PROSPECTS – and to SELL.
Tags: Business Cards, carbon neutral printer, full-color-printing, green printer, online-printing, Printing, quality printing, Stationery, zero carbon printer
Posted in Business Cards, Graphic Design, Office Supplies, Printing, Stationery, brochures, carbon neutral printing, green printing, online-printing | 82 Comments »
July 31st, 2010
The business card has been a mainstay of business professionals for years and despite its size and cost, it’s one of the most powerful marketing tools you can create. Many take the business card for granted and don’t take time to consider the effect it can have on their networking and sales success. Here are a few tips for making your card do more for you.
Get your prospect to move to action as a result of your business card message.
You are responsible for the effectiveness of your business card to communicate so it goes without saying that you must have a clear goal in mind to make the most effective use of your business card design. If you don’t create a business card with a clear idea of what you’re expecting as an outcome then you can’t expect to generate the desired response. Although goal may be to get someone to buy, buy again and then tell all their friends your first encounter will rarely result in an immediate transaction. Instead encourage your prospect to engage in a follow up meeting or request more information. This response will build the relationship and make your final goal easier to achieve.
Create curiosity and then follow it up with a specific action.
Get your prospect to visit your website and leave contact information by placing a free offer on the back of your card. Or have them call you by suggesting you have a useful report available and repeating your phone number nice and big on the back. Give them a password, code or phrase to say when they call in order to learn more. Above all, your business card design should work to build your credibility and your prospects level of trust. Your business card isn’t completely responsible for this process but if the design is poor you’ll be cause yourself unnecessary problems so plan carefully.
Remember, your business card can perform many different tasks all at the same time. All you need to do is be aware of what you want the end effect to be and then set your business card up to do the work for you.
Tags: Business Cards, full-color-printing, Printing, quality printing, zero carbon printer
Posted in Business Cards, Graphic Design, Printing, Stationery, brochures, carbon neutral, carbon neutral printing, online-printing | 87 Comments »
July 18th, 2010
Sorry, I don’t seem to have one with me….”famous last words” of the forgetful entrepreneur.
Forgetting your business card can be a marketing mistake with huge implications. Every time you’re asked for a business card, and sheepishly reply that you don’t have one with you, you’re missing an honest-to-goodness invitation to market to someone. Worse still, not leaving your business card behind when you need to is a social faux pas as well. Understand that not having one with you at that critical moment is subtly offensive, it puts both you and the person requesting the card in an embarrassing situation and it tells your prospect that you’re not quite the business person they thought and you’re not really serious about your business, or too careless and forgetful to be entrusted with theirs.
So, if you don’t want to be caught “cardless” at a critical meeting again, here are some tips to help you remember:
Develop a strategy for using business cards to actively promote your business.
It may be as simple as deciding to give 5 or 10 cards away every day even pinning them to bulletin boards if need be. The point is that if you consciously figure out a way to use your business cards regularly, you’re much less likely to forget them.
Invest in new cards
If you haven’t ordered business cards within the past two years, there’s a good chance that the information is out of date by now and if your last order was for 1000 cards and there are still 990 cards left, ask yourself why you haven’t been passing them out. If you dislike your cards, toss them and get business cards you’re proud of!
Draft and practice a business card presentation
Unless you’re comfortable and confident when handing out your card, you won’t do it. Besides, the words and actions that accompany your business card when you give it to someone can really cement a positive first impression.
Place a few business cards everywhere
Your glove compartment, your computer case, your gym bag, your friend’s car, next to the front door on the table where you keep your keys, your desk top, the reception desk, the pocket of your notebook, your suitcase, the point is never leave without them!
Tags: Business Cards, carbon neutral printer, full-color-printing, green printer, online-printing, Printing, quality printing, zero carbon printer
Posted in Business Cards, Printing, brochures, carbon neutral, carbon neutral printing, green printing, online-printing | 71 Comments »
June 21st, 2010
There are so many uses for the mini card. We have been printing these for years and have seen so many variations from users we thought that we would share some.
- Gift tags personalized with exactly what you want on them.
- Sale tags with your company name and prices or other info you choose
- informal invites to parties or events
- discount cards to hand out at events or shows
- Band gigs, announce your next show without getting all formal with business card or larger cards
- social media site contact details
Get people’s attention with something unique. Business cards have their place for sure but mini cards from Printeca.com are so much fun and can be ordered and back in your hands in a matter of days.
Tags: Business Cards, carbon neutral, cards, eco friendly, full-color-printing, mini card, online-printing, quality printing, zero carbon printer
Posted in Business Cards, Graphic Design, Printing, Stationery, brochures, carbon neutral, carbon neutral printing, green printing, online-printing | No Comments »
June 19th, 2010
Whether you realize it or not, business cards do play a useful role in establishing your business profile and can become an effective communication tool if you know exactly what to do and what to avoid. Listed below are some of the do’s and don’ts for a successful business card.
List your email address, not having a website or an email address on your card today is just not acceptable, especially when everyone is accessible with the simple click of a mouse. If you don’t have your own website or email address, then its time to get one because including your email address will allow people to directly contact you with ease.
Use a large, easy to read font if you want your card to be effective. Your card should be designed so it can be read well both by a young person as well as by an old person. Try to highlight the most important information like address and phone number in your business card with larger text or color.
Keeping it simple is a great way to make your business card effective. Try not to use different fonts or put too much information in your card, include all the vital information and avoid adding any unnecessary information. Keeping it simple makes your card easy to read and remember.
Avoid buying free business cards, we are all tempted by the free word but most free business card offers include compromises that can ruin your customers’ perception of your business image. In most cases you usually get what you pay for so its best to deal with a quality printer.
Don’t use cards with old information as using business cards with outdated information can degrade your business reputation in a big way. For instance, cards with crossed out and over written information can indicate you don’t have enough cash flow to purchase new cards so avoid leaving your customer with a bad impression.
Try no to hand them out freely, in other words, don’t give over your business card to everyone you meet. Hand out your card only when someone asks for it or when you feel there is an opportunity for future business. Don’t attach your business card to bulletin boards and newspapers unless you plans and budget can afford to give plenty away.
Tags: Business Cards, carbon neutral printer, full-color-printing, green printer, online-printing, quality printing, zero carbon printer
Posted in Business Cards, Printing, brochures, carbon neutral, carbon neutral printing, green printing, online-printing | No Comments »
June 18th, 2010
The gilded edge card! Get yours at www.printeca.com.
Tags: Business Cards, businesscard, carbon neutral, carbon neutral printer, cards, eco friendly, full-color-printing, Graphic Design, green printer, message-cards, messagecard, micro-cards, mini card, Office Supplies, online-printing, Print Broker, print dealer, printeca, printeca.com, Printing, quality printing, reseller, Stationery, zero carbon, zero carbon printer
Posted in Uncategorized | 49 Comments »