Business Card Do’s and Don’ts

Don’t cheap out, yes, you can get business cards for free but free cards usually come with a compromise so if you want a great business card use a quality printer, pay a fair price and make sure the card is printed on heavy 12pt. card stock. There’s nothing that says cheap like flimsy card stock.
Keep it Simple, and don’t use too many different fonts or include too much information. Be sure to include all the important things on your card, such as name, phone number and address and avoid listing absolutely everything you think your business can do. Make sure you can clearly understand what you do when you quickly glance at your card.
Use a font that is legible and is large enough for people of all ages to read. If people over 40 have difficulty reading the text makes it larger. You don’t want to lose any business due to a card that someone has a hard time reading.
Include your website address and e-mail address if you don’t have a website address it’s time to get one as it’s common now for people to check businesses out on the internet. A five-page website won’t cost much, but can make the difference between winning or losing a customer.
Never use business cards with old or outdated information. Have you ever received a business card with wrong information on it? All that says is “I’m too cheap to buy new cards” and that implies a business that isn’t doing very well.

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