Printeca.com Blog

Whether you realize it or not, business cards do play a useful role in establishing your business profile and can become an effective communication tool if you know exactly what to do and what to avoid. Listed below are some of the do’s and don’ts for a successful business card.
List your email address, not having a website or an email address on your card today is just not acceptable, especially when everyone is accessible with the simple click of a mouse. If you don’t have your own website or email address, then its time to get one because including your email address will allow people to directly contact you with ease.
Use a large, easy to read font if you want your card to be effective. Your card should be designed so it can be read well both by a young person as well as by an old person. Try to highlight the most important information like address and phone number in your business card with larger text or color.
Keeping it simple is a great way to make your business card effective. Try not to use different fonts or put too much information in your card, include all the vital information and avoid adding any unnecessary information. Keeping it simple makes your card easy to read and remember.
Avoid buying free business cards, we are all tempted by the free word but most free business card offers include compromises that can ruin your customers’ perception of your business image. In most cases you usually get what you pay for so its best to deal with a quality printer.

Don’t use cards with old information as using business cards with outdated information can degrade your business reputation in a big way. For instance, cards with crossed out and over written information can indicate you don’t have enough cash flow to purchase new cards so avoid leaving your customer with a bad impression.
Try no to hand them out freely, in other words, don’t give over your business card to everyone you meet. Hand out your card only when someone asks for it or when you feel there is an opportunity for future business. Don’t attach your business card to bulletin boards and newspapers unless you plans and budget can afford to give plenty away.

Many business owners are often surprised at the amount of waste attributed to conventional literature production. Printing industry estimates show that for every dollar spent on conventional printing, an additional $5-8 is spent on related activities such as administrative costs, file preparation, internal and external design costs, storage, archiving, fulfillment, and shipping.
A large part of this extra expense is in the high cost of obsolescence as a recent study showed an estimated 31% of printed material becomes outdated and thrown out before it can be used.
By taking advantage of Printeca’s online easy print technology, business owners can maintain an effective marketing program on a slim budget. Our easy print technology allows you to order only what you need, reduce waste from obsolescence and get fast delivery while ordering small cost effective quantities.
As one of the internets premier provider of on-demand digital printing, our digital technology makes it possible for all businesses to obtain high quality brochures, business cards and promo cards eco friendly, carbon neutral and cost efficiently.