Posts Tagged ‘Printing’
Saturday, August 7th, 2010
Your business card isn’t completely responsible for this process but if it’s not well thought out you could be creating unnecessary problems for yourself. When designing your card be clear about what you do, for whom and why. This will help your card target the people you want to do business with and it should produced at the best quality possible.
A strong, focused message on your business card will prevent you from wasting time and help you find interested and qualified prospects. People who don’t fit your target audience will know not to waste your time or theirs, and if they like your message they might pass your card on to someone who is qualified.
Another key goal when developing your message is to stand out and be recognized. When people know your face and what you can do, introductions and positive comments flow more readily. Usually people in general, aren’t very good at putting names to faces until they’ve met someone a few times. If you want everyone to know your name and face consider putting a photo of yourself on your card perhaps even using up a side and including a link to an offer or a quote.
Ultimately your business card objective should be to – be READ – be KEPT – be PASSED ON – QUALIFY PROSPECTS – and to SELL.
Tags: Business Cards, carbon neutral printer, full-color-printing, green printer, online-printing, Printing, quality printing, Stationery, zero carbon printer
Posted in Business Cards, Graphic Design, Office Supplies, Printing, Stationery, brochures, carbon neutral printing, green printing, online-printing | No Comments »
Saturday, July 31st, 2010
The business card has been a mainstay of business professionals for years and despite its size and cost, it’s one of the most powerful marketing tools you can create. Many take the business card for granted and don’t take time to consider the effect it can have on their networking and sales success. Here are a few tips for making your card do more for you.
Get your prospect to move to action as a result of your business card message.
You are responsible for the effectiveness of your business card to communicate so it goes without saying that you must have a clear goal in mind to make the most effective use of your business card design. If you don’t create a business card with a clear idea of what you’re expecting as an outcome then you can’t expect to generate the desired response. Although goal may be to get someone to buy, buy again and then tell all their friends your first encounter will rarely result in an immediate transaction. Instead encourage your prospect to engage in a follow up meeting or request more information. This response will build the relationship and make your final goal easier to achieve.
Create curiosity and then follow it up with a specific action.
Get your prospect to visit your website and leave contact information by placing a free offer on the back of your card. Or have them call you by suggesting you have a useful report available and repeating your phone number nice and big on the back. Give them a password, code or phrase to say when they call in order to learn more. Above all, your business card design should work to build your credibility and your prospects level of trust. Your business card isn’t completely responsible for this process but if the design is poor you’ll be cause yourself unnecessary problems so plan carefully.
Remember, your business card can perform many different tasks all at the same time. All you need to do is be aware of what you want the end effect to be and then set your business card up to do the work for you.
Tags: Business Cards, full-color-printing, Printing, quality printing, zero carbon printer
Posted in Business Cards, Graphic Design, Printing, Stationery, brochures, carbon neutral, carbon neutral printing, online-printing | 3 Comments »
Sunday, July 18th, 2010
Sorry, I don’t seem to have one with me….”famous last words” of the forgetful entrepreneur.
Forgetting your business card can be a marketing mistake with huge implications. Every time you’re asked for a business card, and sheepishly reply that you don’t have one with you, you’re missing an honest-to-goodness invitation to market to someone. Worse still, not leaving your business card behind when you need to is a social faux pas as well. Understand that not having one with you at that critical moment is subtly offensive, it puts both you and the person requesting the card in an embarrassing situation and it tells your prospect that you’re not quite the business person they thought and you’re not really serious about your business, or too careless and forgetful to be entrusted with theirs.
So, if you don’t want to be caught “cardless” at a critical meeting again, here are some tips to help you remember:
Develop a strategy for using business cards to actively promote your business.
It may be as simple as deciding to give 5 or 10 cards away every day even pinning them to bulletin boards if need be. The point is that if you consciously figure out a way to use your business cards regularly, you’re much less likely to forget them.
Invest in new cards
If you haven’t ordered business cards within the past two years, there’s a good chance that the information is out of date by now and if your last order was for 1000 cards and there are still 990 cards left, ask yourself why you haven’t been passing them out. If you dislike your cards, toss them and get business cards you’re proud of!
Draft and practice a business card presentation
Unless you’re comfortable and confident when handing out your card, you won’t do it. Besides, the words and actions that accompany your business card when you give it to someone can really cement a positive first impression.
Place a few business cards everywhere
Your glove compartment, your computer case, your gym bag, your friend’s car, next to the front door on the table where you keep your keys, your desk top, the reception desk, the pocket of your notebook, your suitcase, the point is never leave without them!
Tags: Business Cards, carbon neutral printer, full-color-printing, green printer, online-printing, Printing, quality printing, zero carbon printer
Posted in Business Cards, Printing, brochures, carbon neutral, carbon neutral printing, green printing, online-printing | No Comments »
Friday, June 18th, 2010
The gilded edge card! Get yours at www.printeca.com.
Tags: Business Cards, businesscard, carbon neutral, carbon neutral printer, cards, eco friendly, full-color-printing, Graphic Design, green printer, message-cards, messagecard, micro-cards, mini card, Office Supplies, online-printing, Print Broker, print dealer, printeca, printeca.com, Printing, quality printing, reseller, Stationery, zero carbon, zero carbon printer
Posted in Uncategorized | No Comments »
Monday, June 7th, 2010
The threaded card. Get yours at Printeca.com!
Tags: Business Cards, businesscard, carbon neutral, carbon neutral printer, cards, eco friendly, full-color-printing, Graphic Design, green printer, message-cards, messagecard, micro-cards, mini card, Office Supplies, online-printing, Print Broker, print dealer, printeca, Printing, quality printing, reseller, Stationery, zero carbon, zero carbon printer
Posted in Uncategorized | 2 Comments »
Saturday, June 5th, 2010
Most of us use our business card more than any other single marketing item, yet our business card often contains the least marketing information. Most cards contain a logo and some standard information-the business name, the person’s name, title, phone numbers, and address. But the question needs to be asked, what can be done to make your business card generate business?
So it’s time to think outside the box and come up with why and how you can do something different with your business card instead of the usual 3 1/2 by 2 inches, printed on one side using a boilerplate layout and the usual information.
Here are a few ideas to get you started.
THE INFO CARD
One of the challenges of a business card is to get your prospect to keep it until they need it. One way to have it kept is to include something your prospect might refer to from time to time. While you could print something useful, such as a calendar on the back of their card, you might choose something that is specific to your business. For example, a grocery business might print cooking tips, a computer business could include a short list of internet resources, or a therapist might list the phone numbers of resource organizations.
THE NOTE CARD
Often we see others jotting notes on their business card, why not make yours note-worthy? On the reverse side include a lined section to accommodate notes you write before handing out your card. You might, for example, use it to write down a price and description, a date or time for a meeting, a product name, a contact name, or to jot down specifications. No matter what you or your prospect put there, there’s a better chance you prospect will keep your card.
And don’t forget to select a quality online printer to really make that card shine!
Tags: Business Cards, carbon neutral printer, full-color-printing, green printer, online-printing, Printing, quality printing, zero carbon printer
Posted in Business Cards, Printing, brochures, carbon neutral, carbon neutral printing, online-printing | No Comments »
Saturday, May 22nd, 2010
At Printeca our process of printing is naturally less stressful on the environment. Printing you business cards, brochures, postcards, buckslips, rack cards, pocket brochures, newsletters and promo cards with us means less waste due to reduced set up time so you only print what you need when you need it.
A wonderful byproduct or our printing process is less volatile organic compounds emission which means less pollution and our imaging oils, unlike toxic oils used in traditional offset printing, can be isolated, removed and recycled.
We use less natural resources because our workflow is done in a highly automated and isolated way, less printing is required to produce each order and less printing means a reduction in the use of precious resources such as petroleum and trees. When you online purchase business cards or custom printing from Printeca.com you’re automatically reducing greenhouse gas emissions because as part of our ongoing commitment to environmental sustainability, and to encourage taking responsibility for global warming in a simple and inexpensive way, we have created our own carbon neutral program and ship every online business card, brochure and printing order with zero carbon created.
Tags: Business Cards, businesscard, carbon neutral, carbon neutral printer, eco friendly, full-color-printing, green printer, online-printing, Printing, quality printing, zero carbon printer
Posted in Business Cards, Printing, Stationery, brochures, carbon neutral, carbon neutral printing, green printing, online-printing | No Comments »
Friday, May 21st, 2010
The 3D glasses card! Order your cards at Printeca.com.
Tags: Business Cards, businesscard, carbon neutral, carbon neutral printer, cards, eco friendly, full-color-printing, Graphic Design, green printer, message-cards, messagecard, micro-cards, mini card, Office Supplies, online-printing, Print Broker, print dealer, printeca, printeca.com, Printing, quality printing, reseller, Stationery, zero carbon, zero carbon printer
Posted in Business Cards, Office Supplies, Printing, Stationery, brochures, carbon neutral, carbon neutral printing, green printing, online-printing | 1 Comment »
Saturday, May 15th, 2010
The difficult economic climate of today presents challenges never before faced by many small business owners. Less customer demand means more pressure to improve sales, often with a shrinking marketing budget. Fortunately at Printeca.com, new print online technologies enable us to bring a host of innovative new solutions for business owners to increase sales and reduce costs. Today a successful marketing strategy doesn’t rely on one media alone, but rather the combination of multiple media such as print, direct mail, and the internet. And that’s where our print online technology can make a great contribution. Long before the economic climate went sour and forced companies to rethink their marketing budgets we were offering innovative ways for our customers to do more with less.
We focus on providing easy to use accessible technologies to help our customers improve their bottom line by increasing sales and reducing expenses. We don’t just print business cards, brochures, postcards, buckslips, rack cards, pocket brochures, newsletters and promo cards, we provide high quality smart printing just in time that will give you better results with the satisfaction of knowing your order was shipped 100% carbon neutral.
Tags: Business Cards, carbon neutral printer, eco friendly, full-color-printing, green printer, online-printing, Printing, quality printing, zero carbon printer
Posted in Business Cards, Printing, Stationery, brochures, carbon neutral, carbon neutral printing, green printing, online-printing | No Comments »
Sunday, May 9th, 2010
Many small business owners today are looking for a simple, easy to use print online solution to get savings on their business card and brochure budgets. Well, look no further as the Printeca.com print online module allows you to upload you own art, order online from a variety of frequently used sizes with the added benefit of an automated print and order tracking delivery system that delivers a 100% guaranteed carbon neutral quality printed product.
In a recent industry survey the typical print buyer reported cost savings of 14.4% as a result of using a web-to-print solution for their purchases. Print online solutions have been proven to reduce delivery times, simplify the order process, improve product quality and price, reduce waste and are generally more efficient.
When you online purchase carbon neutral business cards, brochures or printing from Printeca.com you’re automatically reducing greenhouse gas emissions because as part of our ongoing commitment to environmental sustainability, and to prove that taking responsibility for global warming is simple and inexpensive, we have created our own carbon neutral program and ship every online business card, brochure and printing order with zero carbon created
Tags: Business Cards, businesscard, carbon neutral printer, eco friendly, full-color-printing, green printer, online-printing, Printing, quality printing, Stationery, zero carbon printer
Posted in Business Cards, Graphic Design, Office Supplies, Printing, Stationery, brochures, carbon neutral, carbon neutral printing, green printing, online-printing | No Comments »